Gakken Publishing
Diversity of Keywords, Categories & Products to Get a ACOS of 14% from over 40% and increase monthly Sales, Lower the total cost spent.
Gakken Is a Publishing Company Based in Japan with Several Childrens books in the United States in English. Most of the Books are learning books for younger children.
The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns.
The Gakken team sought out Directive as the right partner to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.
The Strategy
There’s no one-size-fits-all approach to Amazon PPC campaigns.
To grow Vyond’s organic search rankings, Diogenes Solutions recognized the need for a full revamp of the current content library to include very Target specific Keywords & Products that are hyper targeted for the Niche Gakken was looking for Children’s Activity Books for Ages 2-3. Let go of broad Automatic campaigns and focus on Manual Targeting.
The results speak for
themselves
Before:
After:
