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eBay Account Setup & Management

eBay Liaison

Right from the get-go, we help you get the most out of eBay. Unlike Amazon, if you’re a substantial seller, with a proper brand, in a mainstream category, Ebay will assign you some form of account manager. However, that does not mean they will handle everything for you, as a fully managed service. There is still a lot of merchandising and Optimisation, that you will still need to carry out by yourself – or just let us do it for you.

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We work with your team to give your products the edge – the difference between okay sales and exponential growth.

Optimizon can help with your relationship with eBay, in regards to potential fee discounts, technical assistance, branding benefits and participation in site-wide marketing and promotions. We can help you get the best deal, by pointing you in the right direction from the very start, and aligning your strategy with eBay’s– which could be priceless in the long term.

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Make Your Listings Noticeable

Building Your Presence

If your customers don’t see you, they’re not going to buy from you. On eBay, there’s no direct equivalent of Amazon’s ‘winning the buy box’. What many people don’t realise is that in practice, the top results of a search fulfills that role. We’re not offering the “almost there spot”, but a certain No.1 listing. The difference in sales for each search position on page 1 is not just a few more – it’s a quantum leap. We use a range of techniques to make sure your listings are unmissable, some of which are mentioned below.

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The right identifiers:

This is critical to get into the eBay catalogue, as a high-quality listing, to ensure that eBay starts using its marketing opportunities and SEO to help you.

The right conversions:

Page and product impressions help get your page served more often, which means that, off-eBay activity to drive traffic, has an exponential effect on your overall sales.

The right UX:

eBay’s algorithms favour the user experience, more than reviews or rankings. Service metrics and return policies are crucial. 80% of new eBay business sellers leave within the first year, because they don’t get this part of the marketing mix right.

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Our eBay expert team are waiting to talk to you about setting up your campaigns and getting the highest returns at the lowest cost.

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