Setting up your variations is also something we can help you with. Variations of a listing, in a convenient drop-down menu, allow your customers to pick related items, and can concentrate traffic onto a listing. That’s awesome, as it means lots of people get to see your listing. However, it has it’s downsides, as reviews can be spread more thinly. Meanwhile, single listings tend to get more, but it can take longer. We’ll help you work out your long-term strategy, balancing growth with results, and figuring out what works best for you.